There was a new leader on top of the Toronto Media Monitors report chart last week, with Virgin Mobile joining in the #1 spot.

The mobile service provider purchased the most radio advertising for the week of June 5 to 11. It was followed by Canadian Tire, which joined the list at #2.

The Ford Dealer Association moved to #3 from #5 for the week, while Bell Mobility jumped to #4 from #12. New entrant Fido Internet closed the list out for the week at #5.

Also joining the top 10 in Toronto were Kelseys at #6 and RONA at #8.

In Montreal it was Bell Mobility at the top of the chart, moving up one spot from last week’s #2 position. The mobile co swapped spots with CTV, which dropped one from last week to land at #2.

New entries closed out the top five, with Canadian Tire at #3, SpaceTV at #4 and Mitsubishi RVR at #5.

Toronto:

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Montreal:

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