Julie Kerr has taken her extensive digital experience to GroupM Québec, taking over as VP of strategy and growth in an adjusted role that puts a greater focus on business development.

She replaces Fauve Doucet, who served as VP of strategy and innovation. As a key member of the leadership team, Kerr will be responsible for the integrity of all new business and will also lead marketing and communications activities to enhance the market position of GroupM agencies in the province.

“We want to be a major player in the Quebec market as we are in rest of Canada. This is why we have put in place a strong leadership team in our Montreal office and have focused on building and developing our people,” says Monique Brosseau, president of GroupM Québec. “Quebec is renowned for being a dynamic economy with a flourishing entrepreneurship network. We are set to expand our operation and offer more Quebec-based companies access to our best-in-class teams, tools and technology to help them reach their objectives whether regionally, nationally or internationally.”

GroupM agencies have been present in the Quebec market for a long time – over 50 years for MediaCom.  The Montreal office has a roster of national brands that includes Aldo, Circle K, Nespresso, L’Oréal, Invest in Canada, Sanofi, Bestseller and Pfizer.

Kerr joins GroupM from Glassroom, a media consulting division of Bleublancrouge that specializes in digital performance solutions.