CBC and Radio-Canada Media Solutions has made a pair of appointments to its team.

The public broadcaster’s sales team has promoted Patricia Châteauneuf (pictured, above) to the role of executive director, multi-platform media sales for Montreal and Eastern Canada. Effective April 1, she will lead of all multi-platform sales and media creativity initiatives in Quebec and Eastern Canada, which continue to be the main growth area for the group.

Currently director of multi-platform media sales and client innovation, Châteauneuf has been promoted following the retirement of industry veteran Reneault Poliquin.

Émilie L. Laguerre (pictured, left) has been hired as director of business-to-business marketing and communications. Beginning Feb. 15 and based in Montreal, Laguerre is tasked with bolstering the existing business-to-business team, focusing on positioning the Media Solutions team as experts in delivering creative, innovative, and relevant solutions and products.

Laguerre joins from Reneaud-Bray, a major Quebec bookstore chain, where she most recently served as director, communications and partnerships. S