Moving up eight positions, Citytv took the lead in radio buys for the first seven days in March, according to spending rankings for the week of March 1 to March 7.
There were six other big movers in the Toronto market this week, including debuts by automotive manufacturer Mazda (#4), SportChek (#5) and the Liquor Control Board of Ontario (#6.) Other big leaps include Sell-Off Vacations, up 75 positions to #7; Hyundai up 90 spots to #8; and a 67-notch jump by McDonald’s to finish off the top 10.
In Montreal, the Government of Quebec moved to #1 while Porter Airlines hovers at #2. AlarmForce moved up to #3 from #5 a week earlier, while the Irish Embassy Pub and Grill bumps up 10 slots to #6.
To find out which other marketers boosted their radio buys by category and brand this week in Toronto, visit:
To find out which other marketers boosted their radio buys by category and brand this week in Montreal, visit:
