Creative collective Finally Content has won a contract to bring together six publications (AMA Insider in Alberta, CAA Saskatchewan, CAA Manitoba, CAA South Central Ontario, CAA Niagara, and CAA Atlantic magazines) previously all managed and published by CAA. The magazines will now relaunch as a unified platform with six regional versions. They will have one landing page with six sections for each individual magazine.

“We have a readership of 5.84 million readers across Canada, representing one of the largest audience reaches in the country,” said Jane Flower, spokesperson for the six CAA clubs.

“As one of Canada’s most trusted brands, it was critical we identify a partner who understands where we’ve been and where we want to go. Not only is the nature of mobility changing but the way that we interact with the world around us is as well and CAA/AMA is committed to being there for our members just as we always have been, with solutions and engagements that work for them.” 

The newly formed entity will seek to tap into broader and younger readers by adapting their content to cater to this new audience.

“The opportunity to take a magazine brand so recognizable by so many Canadians and reimagine it is a massive undertaking,” said Eric Schneider, president of Finally Content. “CAA has an opportunity to engage as a trusted member of the community. It’s our job to create and build upon that existing community to develop a multi-channel platform, and help to grow CAA as the leader in the digital space to meet consumers where they are.” 

According to Laura Maurice, VP media sales, Finally Content, the platform will also bring new opportunities for advertisers as the new editorial vision and omnichannel sales team will be able to quickly integrate partners and 3rd party advertisers into a broader content ecosystem. “Advertisers have the opportunity to reimagine themselves in CAA media channels and create meaningful integrations that can be consumed and shared in communities across Canada.”