Governments were once again had the most ads across major radio markets, according to AdEase data for March 20 to 26.
The only exception was Vancouver, where Subway once again held the top spot. The QSR is continuing to promote its new teriyaki menu items, as was also a top ten advertiser across other markets.
Various automaker dealer associations were also major advertisers this week, with Toyota, Honda, Mazda and Nissan all landing on the top ten in different cities, with all five on the list in Montreal. The majority of the ads were behind SUV models, though some of Toyota’s ads in Montreal and Quebec City were behind its Tacoma pickup truck.
All figures based on total play counts. Number in brackets is the previous week’s rankings; (NC) denotes no change, (-) denotes an advertiser/category that did not rank the previous week.
Toronto
Advertisers
1. Government of Ontario: 1640 (NC)
2. Emirates Airlines: 1513 (NC)
3. Subway: 1320 (NC)
4. Toyota Dealers Association: 1189 (NC)
5. Mobile Klinik: 1122 (-)
6. Canon: 1120 (5)
7. Honda Dealers Association: 1114 (-)
8. Air Transat: 1087 (-)
9. Koodo Wireless: 1071 (7)
9. Spence Diamonds: 1071 (NC)
Categories
1. Airlines: 2835 (4)
2. Quick Serve Restaurants: 2814 (1)
3. Dine-In Restaurants & Bars: 2059 (2)
4. Local Government: 1687 (3)
5. Import SUVs (Dealer Associations): 1645 (36)
6. Smartphone & Mobile Services: 1335 (NC)
7. Jewelry Stores: 1304 (8)
8. Online Travel Agency: 1232.5 (11)
9. Lottery Draws: 1141 (100
10. Mobile & Computer Repair Services: 1122 (-)
Ottawa
Advertisers
1. Government of Ontario 1472 (NC)
2. CAA: 1319 (3)
3. Toyota Dealers Association: 1090 (2)
4. Air Transat: 868 (-)
5. Gouvernement Du Quebec: 738 (15)
6. Marketplace Events: 724 (8)
7. Public Service Alliance of Canada: 705 (NC)
8. Cora Restaurants: 657 (10)
9. Interprovincial Lottery Corporation: 648 (NC)
10. Spence Diamonds: 643 (11)
Categories
1. Local Government: 2222 (2)
2. Consumer Property & Casualty Insurance: 1692 (5)
3. Dine-In Restaurants & Bars: 1609 (NC)
4. Quick Serve Restaurants: 1436 (1)
5. Lottery Draws: 1185 (4)
6. Airlines: 1063 (64)
7. Import SUVs (Dealer Association): 1007 (10)
8. Furniture Stores: 904 (11)
9. Exhibitions: 836 (7)
10. Unions: 737 (9)
Montreal
Advertisers
1. Gouvernement Du Quebec: 2157 (NC)
2. Toyota Dealers Association: 1283 (NC)
3. Honda Dealers Association: 1097 (NC)
4. Mazda Dealers Association: 992 (NC)
5. Federation Des Chambres De Commerce Du Quebec: 812 (NC)
6. Subway: 669 (8)
7. Air Transat: 627 (-)
8. Nissan Dealers Association: 586 (9)
9. Cora Restaurants: 569 (11)
10. Bell: 567.5 (NC)
Categories
1. Local Government: 2158 (2)
2. Import SUVs (Dealer Association): 2036 (1)
3. Automotive Imports General: 1770 (5)
4. Dine-in Restaurants & Bars: 1551 (NC)
5. Quick Serve Restaurants: 981 (3)
6. Business Associations: 855 (NC)
7. Airlines: 787 (-)
8. General Home Improvement Services: 724 (NC)
9. Casinos: 651 (11)
10. General Local Dealerships: 650 (NC)
Quebec City
Advertisers
1. Gouvernement Du Quebec: 751 (NC)
2. Toyota Dealers Association: 628 (NC)
3. Dormez-vous Sleep Centers: 275 (18)
4. Mazda Dealers Association: 256 (7)
5. Crave: 249 (NC)
6. Cora Restaurants: 235 (8)
7. Nissan Dealers Association: 228 (10)
8. Le Groupe Resto Plaisirs: 217 (48)
9. Hyundai Dealers Association: 212 (-)
10. Honda Dealers Association: 198 (17)
Categories
1. Dine-in Restaurants & Bars: 1649 (NC)
2. Local Government: 790 (3)
3. Import Suvs (Dealer Associations): 713 (2)
4. Automotive Imports General: 582 (9)
5. Quick Serve Restaurants: 398 (6)
6. Mattress Stores: 376 (12)
7. Real Estate Agent: 362 (15)
8. Window & Door Stores: 360 (10)
9. Kitchens And Bathrooms: 354 (67)
10. Import Trucks (Dealer Associations): 314 (11)
Calgary
Advertisers
1. Government of Alberta: 1837 (NC)
2. Subway: 984 (3)
3. Toyota Dealers Association: 892 (6)
4. President’s Choice: 766 (5)
5. McDonald’s: 700 (8)
6. Family Braces: 690 (9)
7. Cora Restaurants: 606 (10)
8. Spence Diamonds: 603 (11)
9. Alpine Credits: 578 (15)
10. Co-Op Wine & Spirits: 557 (13)
Categories
1. Local Government: 1838 (2)
2. Quick Serve Restaurants: 1699 (1)
3. Dine-In Restaurants & Bars: 1121 (6)
4. Dental Clinic: 932 (7)
5. Beer, Wine and Liquor Stores: 884 (16)
6. Grocery Stores & Supermarkets: 879 (44)
7. General Points Programs: 766 (9)
8. Loans: 754 (14)
9. Political Associations: 738 (3)
10. Plumbing/Septic Services: 706 (20)
Edmonton
Advertisers
1. Government of Alberta: 1606 (NC)
2. Spence Diamonds: 860 (3)
3. President’s Choice: 719 (2)
4. Subway: 689 (6)
5. Toyota Dealers Association: 664 (8)
6. McDonald’s: 640 (9)
7. CIBC: 557 (11)
8. Cora Restaurants: 516 (13)
9. Bell: 485 (22)
10. Epcor Utilities: 480 (4)
Categories
1. Local Government: 1640 (2)
2. Quick Serve Restaurants: 1572 (1)
3. Dine-In Restaurants & Bars: 1161 (5)
4. Heating & Cooling Services: 1076 (NC)
5. Lottery Draws: 1033.5 (3)
6. Jewelry Stores: 1030 (NC)
7. General Points Programs: 719 (8)
8. Grocery Stores & Supermarkets: 676 (45)
9. RVs & Trailers Retailers: 638 (12)
10. Furniture Stores: 580 (NC)
Vancouver
Advertisers
1. Subway: 1514 (NC)
2. Spence Diamonds: 1140 (4)
3. Toyota Dealers Association: 1130 (NC)
4. CIBC: 954 (5)
5. Mobile Klinik: 933 (-)
6. British Columbia Lottery Corporation: 882 (20)
7. Interprovincial Lottery Corporation: 872 (176)
8. HSBC: 858 (21)
9. McDonald’s: 852 (7)
10. Cora Restaurants: 794 (8)
Categories
1. Quick Serve Restaurants: 3052 (NC)
2. Dine-In Restaurants & Bars: 2015 (NC)
3. Lottery Draws: 1220 (50)
4. Jewelry Stores: 1216 (6)
5. Money Transfer: 952 (8)
6. Mobile & Computer Repair Services: 933 (-)
7. Import Trucks (Dealer Association): 905 (20)
8. General Mortgages (Banks): 858 (-)
9. Loans: 847 (21)
10. Sports Betting: 841 (27)