
Indeed has partnered with Spotify to put the music streamer’s data to work on a new version of the old-school career aptitude test.
The “Job Jukebox” analyzes a Spotify user’s listening habits to come up with suggestions for careers they should consider, based on how similar their music choices are to others in that field.
The different careers paths are presented in the form of five records that users can swipe through, each of which comes with a custom track and suggestions for different jobs within that field. They also contain facts about each field’s listening habits, such as that healthcare workers listen to music in the shower 210% more than the average Spotify listener or that teachers are 14% more likely to listen to inspiring, rebellious songs.
Users then have the opportunity to explore the different career paths and jobs with a link to Indeed.
“Young professionals in particular are constant agents of change in the workplace, and we know they aren’t just open to new jobs, but also to new careers,” says Jennifer Warren, VP of global brand marketing at Indeed. “This fun, personalized experience is a perfect way to inspire the different possibilities job seekers may not have always thought of in today’s labor market, all through the lens of their music listening habits.”
Spotify and Indeed have an established relationship, as Indeed CMO Jessica Jensen sits on Spotify’s Soundboard Council, a group of CMOs who provide strategic direction and insights for the platform’s ads business. Jensen was also among those featured in the “Song For Every CMO” campaign, which won a B2B Cannes Lion last year.