Nikki Hawke has been appointed the first-ever global chief marketing officer of Clue, a media strategy and data technology company. Prior to joining Clue, Hawke was the global CMO for programmatic DOOH company Hivestack.

During her more than 20-year career, Hawke has also led an international team as global CMO of The Exchange Lab, a UK-based programmatic specialist agency acquired in 2015 by WPP’s GroupM.

At Clue, Hawke will hire and lead the team responsible for the company’s brand, content, advertising, sales enablement and product marketing as Clue continues to focus on U.S. expansion and exponential growth.

“We’re looking forward to focusing our sights on growing our North American market,” noted Hawke in a release.

Clue is a digital-native company operating worldwide with a remote staff.