Tim Hortons was the most active advertiser on TV during the week of Sep. 30 to Oct. 6.

According to AdEase’s latest report, the QSR notched up 2,395 combined occurrences, landing first in Vancouver and Calgary, second in Montreal and third in Toronto. The restaurant chain significantly increased its spend compared to the previous TV buying week, when it recorded 334 total occurrences.

Leon’s Furniture was the second most active advertiser, with 1,922 instances, 36 fewer than the previous week. McDonald’s came next with 1,638 occurrences, after dominating the TV market for eight weeks in a row. The past week, the QSR made a bigger buy, recording a total of 2,426 incidents.

Among the week’s big movers were The Brick Warehouse, which jumped 406 positions in Vancouver, 384 spots in Calgary, as well as 387 in Toronto; Audible, which moved up several places in the Calgary ranking; and Belairdirect Insurance, which finished eighth in Toronto.

QSRs, furniture stores and TV and streaming services were the highest-spending groups.

Vancouver

Advertisers

1. Tim Hortons: 574 (12)
2. Leon’s Furniture: 557 (3)
3. McDonald’s: 438 (1)
4. Subaru Dealers: 361 (4)
5. Save-on-foods: 359 (5)
6. Subaru Canada: 311 (8)
7. CIBC Bank: 299 (7)
8. Elections BC: 281 (11)
9. The Brick Warehouse: 279 (415)
10. Nissan Automotive: 268 (15)

Categories

1. Quick Serve Restaurants: 1977 (1)
2. Furniture Stores: 1215 (3)
3. Import SUVs Corporate: 1069 (2)
4. TV & Streaming Services: 911 (4)
5. Grocery Stores & Supermarkets: 657 (8)
6. Candy, Candy Bars, Caramels, Chocolate & Fudge: 626 (6)
7. Advisory Services: 520 (7)
8. Yogurt & Yogurt Drinks: 412 (9)
9. Everyday Banking: 394 (11)
10. Automotive Imports General: 392 (5)

Calgary

Advertisers

1. Tim Hortons: 582 (19)
2. The Brick Warehouse: 544 (386)
3. Leon’s Furniture: 532 (2)
4. Save-on-foods: 459 (4)
5. McDonald’s: 428.5 (1)
6. A&W Restaurant: 362 (6)
7. CIBC Bank: 341 (8)
8. Subaru Canada: 322 (12)
9. Mopar Express Lane: 305 (10)
10. Audible: 293 (17)

Categories

1. Quick Serve Restaurants: 2007.5 (1)
2. Furniture Stores: 1471 (3)
3. Import SUVs Corporate: 931 (2)
4. TV & Streaming Services: 890 (6)
5. Grocery Stores & Supermarkets: 753 (7)
6. Candy, Candy Bars, Caramels, Chocolate & Fudge: 657 (4)
7. Advisory Services: 494 (8)
8. Automotive Imports General: 431 (5)
9. Yogurt & Yogurt Drinks: 405 (9)
10. Toothpaste: 373 (27)

Toronto

Advertisers

1. Leon’s Furniture: 833 (1)
2. Interprovincial Lottery Corporation: 780 (2)
3. Tim Hortons: 644 (20)
4. Ontario Lottery And Gaming Corporation: 591 (4)
5. McDonald’s: 471 (3)
6. Conservative Party Of Canada: 454 (12)
7. The Brick Warehouse: 451 (394)
8. Belairdirect Insurance: 419 (14)
9. University Health Network: 406 (11)
10. Crave TV: 375 (5)

Categories

1. Quick Serve Restaurants: 1998 (1)
2. Furniture Stores: 1714 (2)
3. TV & Streaming Services: 1406.5 (3)
4. Import SUVs Corporate: 1025 (4)
5. Lottery Draws: 901 (5)
6. Online Casinos: 739 (6)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 671 (7)
8. Advisory Services: 623 (9)
9. Gambling Associations: 616 (13)
10. Grocery Stores & Supermarkets: 532 (10)

Montreal

Advertisers

1. Crave TV: 864.5 (1)
2. Tim Hortons: 595 (5)
3. Iga Food Stores: 561 (9)
4. BCE (Bell): 401 (6)
5. Loto-quebec: 385.5 (3)
6. Gouvernement Du Quebec: 366 (19)
7. McDonald’s: 301.33 (2)
8. Movember Foundation: 290 (-)
9. Dormez-vous Sleep Centers: 288 (12)
10. Interprovincial Lottery Corporation: 281 (8)

Categories

1. Quick Serve Restaurants: 1624.33 (1)
2. TV & Streaming Services: 1335.83 (2)
3. Furniture Stores: 937.33 (4)
4. Grocery Stores & Supermarkets: 895 (5)
5. Import SUVs Corporate: 643 (3)
6. Mattress Stores: 559.5 (10)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 556 (6)
8. Dine-in Restaurants & Bars: 441 (7)
9. Home Insurance: 434.5 (8)
10. Consumer Property & Casualty Insurance: 366.5 (12)

Canada Specialty

Advertisers

1. Tim Hortons: 2769 (6)
2. Crave TV: 2085.5 (2)
3. Sleep Country: 1760 (35)
4. Dairy Queen: 1520 (3)
5. Toyota Dealers: 1507 (502)
6. McDonald’s: 1266 (1)
7. Nivea: 1124 (60)
8. Government Of Canada: 1086 (7)
9. Downy: 1084 (43)
10. Poshmark Canada: 1076 (8)

Categories

1. Quick Serve Restaurants: 9197 (1)
2. TV & Streaming Services: 3949.5 (2)
3. Furniture Stores: 2977 (5)
4. Import SUVs Corporate: 2447 (4)
5. Candy, Candy Bars, Caramels, Chocolate & Fudge: 2289 (6)
6. Online Casinos: 2189 (11)
7. Yogurt & Yogurt Drinks: 1813 (3)
8. Department Stores: 1776 (12)
9. Mattress Stores: 1761 (43)
10. Dine-in Restaurants & Bars: 1625 (24)