Yahoo integrates CAPI into its DSP

The integration allows advertisers to add offline sales into the platform and tie those sales back to an ad campaign.
By Patti Summerfield
9 hours ago

Subscribe now for unlimited access!

Get the latest intel on the Canadian media industry. Pick the plan that is right for you.
Cancel anytime. *

Subscribe

Already a subscriber?

Sign in here

*Annual subscriptions are eligible for a refund anytime within 10 months from sign-up;
no refund will be applied for the final two bonus months.