Rogers Broadcasting is puckering up to new platforms on air and online with KISS 92.5 FM. Pegged as Toronto’s only ‘all-hits’ radio station with Top 40 artists like Beyonce, Britney Spears, Justin Timberlake and Rihanna, the station launched its broadcast over the weekend, with a promise to play 10,000 songs in a row with no commercial interruption.
The new programming and moniker replace rock-oriented 92.5 Jack FM, as announced on the now-defunct station website.
Also available online at Kiss925.ca, the new station plans to reach out to listeners via text messaging, Twitter, Facebook, MySpace and other social media sites, according to a recent release.
In the release, CEO radio Paul Ski says launching the station across several platforms will ‘expand dramatically what [the station] can offer its advertisers’ and EVP Toronto radio Sandy Sanderson adds that the move was based on research findings by the co that indicated ‘there was a huge unfulfilled demand for a station that would play all hits.’
On-air talent will be announced in coming weeks, along with the goods on concerts and events.
