Quebec-based agency, Zoum Armada, has won the media planning and purchasing duties for the Côtes du Rhône and Vallée du Rhône wines in Canada.

Erwan Picard, VP, Zoum Armada, tells MiC that the March formal review involved three other agencies and that his agency was chosen to work on the Inter Rhône wine brands as a result of its experience in the wine and food & beverage industries.

The agency will be working on a consumer-facing marketing plan that will target Canadian wine connoisseurs as well as B2B brand positioning until 2014, adds Picard.