After 11 years with the company and 13 months in the position, Sarah Fay is stepping down as CEO of North America for Aegis Media. Replacing her in the position is Nigel Morris, CEO of Aegis’ digital network Isobar since it launched in 2003.
The news comes on the heels of WPP’s Mindshare announcement last week that Scott Neslund was leaving the agency, causing growing industry buzz about the exits as ‘strong indicators’ of the North American media agency landscape’s increasingly competitive nature.
In his new post, Morris will be responsible for all Aegis Media businesses in the US and Canada, which include Carat, Vizeum, Aegis Media Canada (Carat Canada, Mindblossom and Genesis Vizeum), Copernicus, Velocity Sports and Entertainment, Vivid Marketing, Posterscope USA (the Brand Experience and Hyperspace) and Isobar agencies Freestyle Interactive, Ammo Marketing, iProspect, Range and Molecular.
Replacing Morris at Isobar will be Mark Cranmer, who has served as CEO of Starcom Mediavest EMEA.
