Toronto-based marketing firm Jetstar Group landed the North American AOR win for tech brand Sennheiser Americas. The three-year agency assignment follows the brand’s consolidation of all its marketing efforts for both the US and Canadian markets into one assignment, a first for the co.

The media side of the biz is moving over the border as well. Sennheiser Americas has traditionally undertaken a media buy in excess of half a million dollars in print, radio and online, which will be sustained and managed by Jetstar. Through the association, Sennheiser is also extending and enhancing its overall marketing budget.

‘They will develop and execute a campaign focused on how to engage our target group,’ says Stefanie Reichert, VP strategic marketing at Sennheiser USA, adding that the co ‘recognizes that engaging [its] consumers authentically is more important than hitting the masses with traditional messages, and is the most efficient way to take the brand to our new consumers.’

Phase one of the three-year engagement marketing campaign for Sennheiser will roll out this spring, hitting major urban centres across the US and Canada.

Jetstar secured the assignment in competition with agencies across North America.