With the Globe and Mail Young Lions Competition open and submission deadlines right around the corner, media agencies hoping to win a trip to the Cannes Festival to compete on behalf of Canada might want to get their roar on.
Open to media and account planners and buyers, as well as students, aged 28 or under, two-person buyer-planner teams will have 24 hours to develop an innovative media/contact strategy. Creative briefs will be released to registered entrants on March 28 at 9 am.
Supervised by jury president Lauren Richards, CEO, Starcom Mediavest Group, judges in the media category include Tim Beach, group media manager, Cossette Media; Caroline Breton, media director, M2 Universal; Eric Kuiper, VP group account director, MBS; Tim Hughes, managing partner and client business director, Mindshare; Michelle Hohs, group account director, PHD; Laura Gaggi, president, Gaggi Media; Frederic Rondeau, media director, Bos; Karine Courtemanche, VP media, Touche! PHD; and Rick Sanderson, GM, OMD Vancouver.
Other categories open to advertising creatives include print (an art director and a copywriter have 24 hours to create a print ad), cyber (a web designer and a copywriter have 24 hours to create a web ad) and film (two creatives will have 48 hours to film and edit a 30-second commercial). The deadline for print, cyber and media entries is March 29 at 9 am, and March 30 at 9 am for film entries.
The creative jury will be supervised by president Mary Maddever, executive editor, strategy magazine. Judges for cyber, film and print categories include Monique Gamache, design director, Wax Partnership; Martin Gauthier, VP/senior partner, Sid Lee; Shawn King, VP/creative director, Extreme Group; Mike Meadus, VP /creative director, MacLaren McCann; Gaetan Namouric, CD, Bleublancrouge; Rose Sauquillo, creative director, Taxi; Rob Tarry, group CD, Rethink; and Elizabeth Yanitsky, co-CD, Fjord Interactive.
The winners in each category will be announced on Apr. 29, and will be sent to the Cannes Lions International Advertising Festival in June to compete for Canada in the global Young Lions competition.
For contest information, go here.
