Interpublic Group (IPG) division J3 and CTVglobemedia are hooking up to develop creative media solutions and strategies for Johnson & Johnson brands. The three-year agreement, set to begin in 2009, will develop multi-platform consumer experiences that span broadcast, cable and digital assets, as well as extensive content development and proprietary research that look at connecting with consumers in more meaningful, measurable and engaging ways.

‘The partnership reflects the rapidly changing media landscape in Canada,’ says J3 SVP managing director Darryl Nicholson. ‘It’s a step change in the way we are approaching the marketplace.’ The media agency delivers strategy, digital and integrated partnership expertise on behalf of J&J brands, such as reviving the iconic Band-Aid jingle.