Steven Goldsmith has been appointed president of Rogers Media’s The Shopping Channel.

The announcement was made by Rogers Media president Keith Pelley, to whom Goldsmith will report.

“The Shopping Channel is a key differentiator for Rogers Media.  Steven is a North American retail merchandising heavyweight, who will drive the evolution of the brand as we continue to deliver a world-class shopping experience to Canadians on multiple platforms,” said Pelley in an emailed statement.

Goldsmith is charged with overseeing the multi-platform retail strategy of The Shopping Channel. He will lead operational elements of the business, including core merchandising, e-commerce and mobile merchandising, on-air production, cable operator alliances, customer care, logistics, warehousing and the national distribution centre.

Goldsmith was most recently EVP, merchandising, apparel and accessories at Sears Canada, where he oversaw style, trend direction and overall merchandising for women’s, men’s and children’s products.

He has also worked as Limited Brands Direct EVP and in the first decade of his career worked at the May Department Stores company in the Lord & Taylor, Filene’s and Foley’s divisions.

The announcement represents the latest move by Rogers in its apparent refreshing of The Shopping Channel Brand.

In October, the company upped Dale Hooper to SVP, marketing and consumer insights.

Rogers at the time said that Hooper would lead the “repositioning of The Shopping Channel, which represents a key growth opportunity at Rogers Media.”

The Shopping Channel, according to facts and figures from Rogers Media, uses six distribution channels, including TV, internet, catalogue, retail, infomercial and wholesale.

In 2011, it reached eight-and-a-half million TV homes, shipped four million items per year, and accounted for 16% of Rogers Media’s revenue mix.

From Playback Daily