MasterCard Canada has appointed Milos Vranesevic to the role of senior business leader and Canadian marketing head.

Vranesevic, who has been with MasterCard Canada since 2008 as business leader, sponsorships and merchant marketing, will be responsible for leading his new team in the development and implementation of Canada’s marketing plan in the new role. He will also represent Canada as part of MasterCard’s Global Sponsorship Council.

Since starting at MasterCard Canada, Vranesevic has led programs including Priceless Cities, which most recently rolled out messaging for Mother’s Day with a new targeted campaign.