The Canadian OOH Measurement Bureau (COMB) added four new board members this week.

The move adds a wealth of experience and perspective to the board of the non-profit, independent media measurement organization, said Sheri Metcalfe, chair of the board, in a statement.

The new members – Lesley Conway, Jeff Ferguson, Dean Lacheur, Dave Petryna – joined the board Dec. 15 at the year-end meeting.

Conway has also just recently become EVP, sales, English Canada, for Astral Out-of-Home. She has 16 years of experience in radio.

Ferguson is taking on the role of chair of COMB’s research committee and is an account director and OOH media director at MediaCom Canada.

Lacheur is VP, national sales and GM, English Canada, at Zoom Media. Previously, he founded Elevator News Network in 1995 and is a 12-year veteran of digital OOH media.

Petryna, the new chair of COMB’s governance committee, is GM, outdoor exposure, and president of Petryna Advertising.