Rogers Media is looking to boost its cross-platform numbers for the upcoming Grammy Award 2014 with the unveiling of its Grammys.ca website.

The digital hub is a multi-platform experience available over desktops, tablets and other mobile devices. It aims to realize the vertically integrated benefits of the media giant’s various TV, radio, print and online brands, starting with the Grammy’s nominations concert on Dec. 6.

Earlier this year, Rogers Media grabbed the Canadian rights to the Grammy Awards from the CBS feed previously held by Shaw Media.

“The Grammys continue to be one of television’s most-watched entertainment events and through this new multi-platform hub, for the first time, Canadian audiences have the opportunity to take in the Grammy experience in a whole new way,” said Scott Moore, president, broadcast, Rogers Media, in a statement.

The 56th Grammy Awards will air live on City on Sunday, Jan. 26, 2014.

From Playback Daily