TC Media has announced the addition of two VPs and a director to its Interactive Marketing Solutions Group.

Louis-Jacques Darveau has joined the team as VP, content solutions and general manager of Totem, the company’s branded content arm. Darveau comes to TC Media from his most recent role as editor and publisher of The Alpine Review.

Mohamed Kahlain has been appointed as VP, shopper marketing network at the company. Prior to starting at TC Media, Kahlain worked as VP of marketing and product innovation at Mediative.

Also joining the division is Warren Jansons as sales director of shopper marketing, ad network and media. Prior to joining TC Media Jansons most recently worked as a consultant with Jones Media.

Chris Osborne has been promoted to the role of VP of data and analytics. Osborne has held many roles at TC Media, most recently working as VP of strategic consumer insights.

Rob Lake has been promoted to the role of director of retail sales from his most recent role as account director at TC Media. Lake has been with the company since 2010, when TC Media acquired Conversys, where he had been working as a business account manager.