The Globe and Mail has announced this year’s judges for the Canadian Young Marketers and Young Lions competitions. Creatives and media planners under the age of 28 and marketers under 30 will have a chance to win a fully-paid trip to Cannes to compete against their peers on the global stage.
This year’s judging panels include 29 names from the industry across the five categories (Media, Print, Cyber, Film and the Young Marketer competition) through which the participants can compete.
The Media jury consists of Brooke Leland, VP connection planning, Jungle Media; Eric Orticello, VP, Media Dimensions; Sebastien Houle, VP/group account director, Initiative; Shelley Smit, president, UM; Sheri Rogers, VP media director, DentsuBos; Terry Horton, managing director, Touché; and Sheri Cooper, managing director/client leadership, Mindshare.
The category will be chaired by Cathy Collier, CEO, OMD.
The Print category will be judged by Julie Markle, senior AD, Ogilvy Toronto; Luc Du Sault, partner and VP/CD, Lg2; Mooren Bofill, design director, Zulu Alpha Kilo; Jung Ahn, CD, Cundari; Nicolas Quintal, partner, Rethink; and David Ross, ACD, DDB Toronto.
The Cyber and Film categories will be judged by Anthony Chelvanathan, group CD, Leo Burnett; Rob Sweetman, founder and AD/CD, 123W; Frazer Jelleyman, CCO, Taxi; Glen Hunt, chief transformational officer, Cossette; Jo-Ann Munro, CD, Marketel McCann; Linda Carte, VP/ACD, BBDO; Kim Norwich, ACD, Jacknife Design.
All three juries will be chaired and moderated by Mary Maddever, VP/editorial director, Brunico Communications (and publisher of strategy).
Finally, the Young Marketer category will be judged by Lynn Fletcher, SVP integrated client strategy, MacLaren McCann; Mark Francolini, SVP/CD, Cheil; Susan Irving, director of marketing, PepsiCo Canada; Aaron Nemoy, senior brand manager, Kraft Foods (and first-ever, Bronze-winning Canadian Young Marketer); and Dave Wilkin, founder, Ten Thousand Coffees.
The category is chaired by Mark Childs, CMO, Samsung and Elizabeth Frank, VP marketing, Nestlé Canada.
During the Canadian competition, the Media teams are asked to develop a media strategy in 24 hours, the Print and Cyber teams are provided with a brief to create an ad in 24 hours and the Film teams have 48 hours to film and edit a 30-second commercial.
The Young Marketers is open to people under the age of 30 who work for a client organization. The first stage of the two-stage process asks competitors to submit a written brief to be presented to an advertising agency, and then three to five teams from the first group are asked to give a five-minute live presentation to the jury. Teams are judged on their knowledge of the product or service, the client organization, its aims and the specific aims of the campaign.
One winning team from each category is chosen to compete in Cannes.
