What’s up with condo dwellers? – BBM Media Snapshot

Condos and, consequently, condo dwellers are mushrooming across Canada. What should you know about their preferences and habits?
By Patti Summerfield
May 4, 2007

Fully 1.8 million (7%) of Canadians live in a home that is part of a condominium complex. Here are some valuable data about this target group.

• These Canadians are twice as likely as average Canadians to live in a single person household.

• Condominium dwellers are 80% more likely to live in BC than average Canadians.

• Canadians who live in condominiums are 50% more likely to have a pet bird and 50% less likely to have a pet dog than average Canadians.

• They are also 50% more likely than average Canadians to participate regularly in Pilates or yoga classes.

• This group is 2.5 times more likely than average Canadians to have used a pest control service in their homes.

• They are twice as likely as average Canadians to have taken a cruise vacation in the past 3 years.

• And condo residents are 2.6 times more likely than average Canadians to have a hearing aid.

• TV (85%), Radio (80%), and Internet (63%) are the top 3 media by yesterday exposure for Canadians who live in a condominium.

• The top three formats by weekly radio reach for this group are: News/Talk (34%), Adult Contemporary (29%), and Classical/Fine Arts (15%).

• News/Current affairs (69%), Movies (56%), and Suspense/crime dramas (44%) are the top three television program types watched in an average week by condominium dwellers.

Source: BBM RTS Canada, Fall ’06, Individuals 12+. The preceding information is from BBM RTS, a syndicated consumer-media survey of over 64,000 Canadians, conducted twice a year by BBM Analytics. For more information, contact Andrew Currie of BBM Analytics: acurrie@bbmanalytics.ca.