Toyota nosed ahead from #9 ranking to third place, just under GM, which has been #2 for weeks. Wyeth-Ayerst Canada jumped from #15 to #5, while Kraft climbed from #8 to #4. Unilever dropped from #3 to #6, Ford from #4 to #8, and General Mills from #7 to #12.
All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of March 23, 2007 to March 29, 2007 versus the same time period last year.
| 2006 | 2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | Kraft | Toyota |
| 4 | The Brick | Kraft |
| 5 | Ford | Wyeth-Ayerst Canada |
| 6 | Unilever | Unilever |
| 7 | Bayer | Daimler Chrysler |
| 8 | Reckitt Benckiser | Ford |
| 9 | Bell Globemedia | Kimberly-Clark |
| 10 | L’Oreal Consumer Products | Campbell Soup |
| 11 | Johnson & Johnson | L’Oreal Consumer Products |
| 12 | Wyeth-Ayerst Canada | General Mills |
| 13 | Corus Entertainment | Parmalat |
| 14 | Rogers Communications | Sylvan Learning Centre |
| 15 | McCain | McNeil Consumer Products |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of March 23, 2007 to March 29, 2007 versus the same period last year.
