Who needs Cupid when you’ve got chocolate? That seems to be the mindset when it comes to media spending for Valentine’s Day. Chocolate marketers – the biggest spenders – put most of their dollars into TV, but dailies also get a sweet deal in second place.
| Total National Media Spend – Q1 2006 – Valentines Day | ||||
| Q1 2003 | Q1 2004 | Q1 2005 | Q1 2006 | |
| Total | $1,312,839 | 977,118 | 2,389,771 | 1,775,497 |
National Q1 2006 Total Spend by Medium
2006
| Dailies | $642,115 | (36.2%) |
| Magazines: | $215,457 | (12.1%) |
| Out of Home: | $67,448 | (13.8%) |
| Radio: | $42,572 | (2.4%) |
| Total TV: | $807,905 | (45.5%) |
National Q1 2006 – Top 5 Spenders – Valentines Day
1) Lindt & Sprungli AG – Lindt Lindor Chocolates – (Chocolates: boxed)
2) Ferrero SPA – Ferrero Rocher Clusters – (Chocolates: boxed)
3) Gordon Brothers Group LLC – Laura Secord Chocolates Boxed – (Chocolates: boxed)
4) Montostar Inc. – Lingerie Romance Gift Store – (Lingerie)
5) Roll International Corp. – Teleflora Flowers – (Florists)
The preceding data is from the Nielsen Media Research, AdExpenditures. For more information, please contact Anita Boyle Evans, Anita.Boyleevans@nielsen.com .
All data courtesy of Nielsen Media Research.
