Yesterday in Montreal, Molson Dry and Corus unveiled the online launch of its new interactive Molson Dry Web platform and four specialized web radio stations – Rock, Urban, Dance and Top 50. Aiming ‘to plunge surfers into a multi-sensorial, musically alive web experience,’ the new venture includes telephone convergence with exclusive tools for mobile phone users. Dubbed ‘Wake Me Up’ and ‘Get Me Out,’ they are pre-recorded telephone messages that can be used as wake-up calls, and to give users a good excuse to get out of an uncomfortable situation.

The site concept was developed by Cossette Group’s Fjord Interactive Marketing + Technology and is designed to complement the ‘intensely refreshing’ positioning of the Molson Dry brand.

www.molsondry.com