Eloda ad analysis – October 6-12, 2006

P&G stood pat while GM and L'Oreal swapped spots, and dropouts from the top 15 included The Brick, General Mills, Alliance Atlantis and Daimler Chrysler.

P&G stood pat while GM and L’Oreal swapped spots, and dropouts from the top 15 included The Brick, General Mills, Alliance Atlantis and Daimler Chrysler.

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of October 6 to 12, 2006 versus the same time period last year.

2005 2006
1 Procter & Gamble Procter & Gamble
2 General Motors L’Oreal Consumer Products
3 CanWest Global Communications General Motors
4 Ford Kraft
5 Toyota Sony Pictures
6 L’Oreal Consumer Products Pfizer
7 Sony Pictures Rogers Communications
8 Universal Pictures Standard Radio
9 Unilever Toyota
10 Alliance Atlantis Vivafilm Wyeth-Ayerst Canada
11 Hasbro Mattel
12 Campbell Soup Nestle
13 Twentieth Century Fox Bell Globemedia
14 Bell Globemedia Sobeys
15 PepsiCo Universal Pictures

Top 3 categories with the most new TV advertisers on the Canadian English market for period of October 6 to 12, 2006 versus the French market for the same period last year.

Top Categories Chart

Top Categories Chart