P&G stood pat while GM and L’Oreal swapped spots, and dropouts from the top 15 included The Brick, General Mills, Alliance Atlantis and Daimler Chrysler.
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of October 6 to 12, 2006 versus the same time period last year.
2005 | 2006 | |
1 | Procter & Gamble | Procter & Gamble |
2 | General Motors | L’Oreal Consumer Products |
3 | CanWest Global Communications | General Motors |
4 | Ford | Kraft |
5 | Toyota | Sony Pictures |
6 | L’Oreal Consumer Products | Pfizer |
7 | Sony Pictures | Rogers Communications |
8 | Universal Pictures | Standard Radio |
9 | Unilever | Toyota |
10 | Alliance Atlantis Vivafilm | Wyeth-Ayerst Canada |
11 | Hasbro | Mattel |
12 | Campbell Soup | Nestle |
13 | Twentieth Century Fox | Bell Globemedia |
14 | Bell Globemedia | Sobeys |
15 | PepsiCo | Universal Pictures |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of October 6 to 12, 2006 versus the French market for the same period last year.