* 2.2 million Canadians (8%) regularly go fishing or hunting in season.
* 28% of regular fishers/hunters are 55 years of age or older.
* The Atlantic region has the highest incidence of regular fishers/hunters.
* Only 27% of regular fishers/hunters are females.
* The average personal yearly income of regular fishing/hunting Canadians is $43,400, which is slightly higher than the national average of $38,500.
* Regular fishing/hunters are three times more likely to drive a pickup truck.
* 25% are likely to buy or lease a vehicle in the next 12 months. Of those, 21% are more likely to buy or lease a sport utility vehicle.
* In terms of yesterday’s exposure, the top four media for regular fishers/hunters are: TV (91%), radio (87%), daily papers (54%) and Internet (53%).
Source: BBM RTS Canada Spring ’06, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Analytics. For more information, contact Craig Dorning of BBM Analytics: cdorning@bbmanalytics.ca.
