As Canadians continue to rack up the hardware in Cannes at the International Advertising Festival, they had a nice showing tonight in the Cyber Lions competition. Seems Canadians get digital. And that’s a good thing, as a lot of the agency and marketer chatter at Cannes touches on this realm. Ad execs are increasingly seeing cyber as a key area to master as part of that Holiest of Grails, the Truly Integrated All Encompassing Ongoing Campaign.
Mini Canada and Taxi’s Toronto team took a Gold Lion for their Mini ‘Dominatrix’ work and a Bronze for their Mini ‘Quartet’ effort. Leo Burnett Toronto scored a Silver with its ‘Big Ideas Come From Big Pencils’ site, which was adopted globally by Leo B. ‘There are examples at Cannes so far of Canada embracing new media and work that is crossing channels seamlessly,’ said David Moore, president of Leo Burnett Canada, of Canada’s showing at the Cyber Lions.
The Interactive agency of the year nod went to Crispin Porter + Bogusky out of Miami, who won a Grand Prix for its Volkswagen ‘GTI’ work. droga5New York also took a Grand Prix for its Ecko ‘Still Free’ entry.
And in the Press competition, Cossette Atlantic’s ‘Fries’ entry for McDonald’s was awarded a Silver Lion. When asked about scoring the lone Canadian Press win, Chuck Coolen, marketing manager, McDonald’s Dartmouth, said: ‘It’s reinforcement that if you believe in the brand, the team and your idea, you go for it.’ Meanwhile, the top nod went to ‘Periscope,’ Lego work out of FCB Johannesburg.
