Toronto-based stats measurement firm Corbin Partners unveiled top-line findings from its Brand Audit survey yesterday and Reitmans, Sears and the Bay appeared ‘most familiar’ to Canadian women shoppers. Highlights include:
* Winners and the Gap are identified as the most familiar women’s brands
* 50% of respondents claim Wal-Mart is the ‘best price’ retailer among national mass-market brands
* On the other hand, 35% feel that clothing at the Bay is expensive
* Old Navy is perceived as being the most in style and trendy
* Winners is perceived as having the most variety in styles and sizes
The Brand Audit survey polled more than 300 women ages 18-65 nationally.
