* 400,000 Canadians (2%) used a debt consolidation service within the last 2 years.
* 66% are between 25 to 44 years old.
* Their average personal yearly income is $51,700, which is higher than the national average of $39,500.
* Atlantic and Prairies have the largest incidence of those using debt consolidation, 1.7 and 1.6 times respectively, compared to the national average of 2%.
* 20% have no RSP.
* 74% of those using debt consolidation own their own house.
* Mortgage (65%), followed by personal overdraft protection (63%), personal line of credit (44%), and automobile loan (44%) are the credit services they are most likely to have.
* Last year, 23% changed their job (2 times the national average) and 16% specified that they were laid off (3.4 times the national average).
* Their top 3 media by yesterday exposure are: radio (80%), TV (78%), and Internet (59%).
* Those who use debt consolidation services are 1.6 times more likely to prefer classic hits and AOR/mainstream rock, when comparing their favourite radio formats to national averages.
Source: BBM RTS Canada Fall ’04 / Spring ’05, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
