April 27
Sponsorship Marketing Council of Canada: Annual Conference & Sponsorship Marketing Awards
Metro Toronto Convention Centre, Toronto
416.964.3805
www.sponsorshipmarketing.ca
Conference topics include ‘Soccer’s Global Juggernaut – The View from FIFA,’ presented by Jérôme Valcke, director of Zurich-based FIFA’s marketing & TV division. Valcke will discuss how the Fédération Internationale de Football Association, world football’s governing body, works with sponsors to ensure they receive a maximum return on their marketing investments.