NBC Universal signs up for Simmons’ BehaviorGraphics system

New York, NY-based Simmons Research has found a client in NBC Universal. Seems the net is placing behaviour targeting at the top of its priority list and the market research firm's TV BehaviorGraphics system is just the ticket. The tool is a behavioural targeting system merging the Nielsen National TV Index (NTI) with the Simmons National Consumer Survey (NCS) to pinpoint the best prospects for foods and services based on viewing habits. The Simmons tool drills down beyond simple demographics to individual tastes. In the U.S., the system measures adults 18+, kids 6-11, teens 12-17 and Hispanics.
By Staff 
February 9, 2006

New York, NY-based Simmons Research has found a client in NBC Universal. Seems the net is placing behaviour targeting at the top of its priority list and the market research firm’s TV BehaviorGraphics system is just the ticket. The tool is a behavioural targeting system merging the Nielsen National TV Index (NTI) with the Simmons National Consumer Survey (NCS) to pinpoint the best prospects for foods and services based on viewing habits. The Simmons tool drills down beyond simple demographics to individual tastes. In the U.S., the system measures adults 18+, kids 6-11, teens 12-17 and Hispanics.