They put ads where: HarperCollins posts online book as ad vehicle

New York, NY-based publisher HarperCollins has made the entire text of a new biz book available on the Web.Go It Alone! The Secret to Building a Successful Business on your Own is available on author Bruce Judson's website found at brucejudson.com. The catch? Different ads appear on each of the title's more than 200 Web pages. Publisher and author will share ad revenue. If this experiment proves its merit and nets the sales, the secret to building that successful business may be to kowtow to the ad dollars.
By Staff 
February 9, 2006

New York, NY-based publisher HarperCollins has made the entire text of a new biz book available on the Web.Go It Alone! The Secret to Building a Successful Business on your Own is available on author Bruce Judson’s website found at brucejudson.com. The catch? Different ads appear on each of the title’s more than 200 Web pages. Publisher and author will share ad revenue. If this experiment proves its merit and nets the sales, the secret to building that successful business may be to kowtow to the ad dollars.