Apollo single-source service launches in U.S.

The Apollo media measurement service launched this week in the U.S. for a six-month trial to test the system that merges Arbitron's Portable People Meter data with the ACNielsen HomeScan household purchase data. A total of 5000 households are taking part but the panel is expected to expand to 6,250 by the end of the test. The six major marketers supporting the project - Procter & Gamble, Unilever, SC Johnson and three other undisclosed companies - account for combined media spending of $6.2 billion U.S. The first results from Apollo are scheduled to be released in April.
By Staff 
January 19, 2006

The Apollo media measurement service launched this week in the U.S. for a six-month trial to test the system that merges Arbitron’s Portable People Meter data with the ACNielsen HomeScan household purchase data. A total of 5000 households are taking part but the panel is expected to expand to 6,250 by the end of the test. The six major marketers supporting the project – Procter & Gamble, Unilever, SC Johnson and three other undisclosed companies – account for combined media spending of $6.2 billion U.S. The first results from Apollo are scheduled to be released in April.