Palm Canada and Bell Mobility have launched a promo targeting mobile-toting sports fans. An online viral campaign, called Hat Trick my Treo, is jumping on the hockey-is-back bandwagon. The contest, which gives away one Palm Treo smartphone for every goal scored by the winning team, urges folks to register online at hattrickmytreo.com prior to the games played by Canadian hockey teams on Dec.17, 23 and 31. Guess the winning team’s name prior to the match and folks will automatically be entered into a draw for the smartphone. An online viral component (which will be used for data capture and database creation) and word of mouth buzz are supporting the campaign. Each draw will also give away the Stanley Cup of smartphones — a Treo complete with hockey team bling. The deal was done direct.
