AOL Canada has inked an exclusive third party ad rep partnership with the CBC. The partnership will have AOL Canada working with CBC.ca for third party ad sales representation, search syndication and content integration. The deal will also have AOL as CBC’s exclusive partner for selling CBC.ca‘s online inventory, and will have the former act as non-exclusive sales representative for CBC.ca‘s custom inventory such as sponsorships, contests and unique ad units. AOL has also renewed an agreement with CBC.ca to provide the former’s site visitors with CBC content and video on AOL’s news and sports channels. The new partnership will help AOL Canada reach nearly 4.5 million online Canadians monthly.
