New York-based analysis firms iPerceptions, a company specializing in attitudinal research and metrics, and Repindex, a software data company have joined forces to create a new tool to track website buzz. Continuous Listening studies, an analysis of customer insights gathered from website visitor feedback, are currently in place for brands Land Rover and Reebok – the first to use this tool. The study allows these brands to identify continuously and in real-time, issues and concerns as well as key changes in site visitor attitudes and perceptions.
Says VP marketing, Howard Firestone: ‘Cost is in the $50,000 (all figures U.S.) range amortized over a 12 month period or approximately $4,000 a month. Clients can test out Continuous Listening with a three-month pilot at $15,000. If they continue, the $15,000 is applied against the overall yearly cost.’
