Toronto-based Ipsos ASI, provider of ad and brand equity research, has launched Ad*Graph Express, a new tool to help companies see how their ad or campaign is doing. The tool costs less than a full tracking study, being $9,500 for 1,000 interviews conducted nationally. Results are available within a week. Ad*Graph Express is a spinoff of Ipsos ASI’s Ad*Graph Tracking Service which has been used in over 100 categories since 1986. The Express version is touted as a means to assess ads, different executions within a campaign or to see if an ad is wearing out.
