Brett Marchand has joined Toronto-based Cossette Communication-Marketing as SVP/managing director. Marchand’s mandate will be to drive the creative product.
He was previously president/CEO of Lowe Roche, also of Toronto. Prior to that, Marchand spend time client-side – five years at Campbell Soup and a stint as VP marketing at Molson during the ‘I Am Canadian’ era. Later, Marchand oversaw the development of the groundbreaking commercial ‘The Rant’ which won a Cannes Lion.