Spot auditor expands team

Eloda, a Montreal-based tracker of TV spots, has appointed David Gilmour as CMO. Gilmour comes from Cirque du Soleil. Also appointed is Johanne Fondrouge as marketing director. Fondrouge hails from Cheval-Théâtre. Both are new positions. The new team will be pursuing expansion of a new broadcast ad monitoring and audit service in Canada and the U.S.