Sympatico/MSN has joined ID!A, Innovations in Digital Advertising Group, a cross-industry organization working to develop formats and standards that will make digital advertising more viable for advertisers. This includes the creation of on-demand advertising standards and opportunities, and the reconciliation of any technical issues that could growth of this area of the industry.
Sympatico/MSN is the first Canadian company to join the organization and will be focusing on enhancing on-demand opportunities for advertisers on TV, Web and mobile communications platforms. ID!A members include over 40 executives involved in on-demand TV from advertisers and agencies; the cable, satellite and conventional broadcast industries; technology companies to programmers from ABC/ESPN, Discovery, MTV, Scripps, Turner, and TVGuide.
