CanWest steals SVP from Alliance Atlantis

CanWest MediaWorks announced yesterday the appointment of Walter Levitt as SVP, marketing. In this newly created post, Levitt will helm all marketing functions for CanWest's broadcast properties, including brand strategy, PR, on-air promos and advertising. Levitt joins CanWest from Alliance Atlantis Communications, where he was SVP, marketing and creative services. There, Levitt was responsible for all consumer, affiliate and trade marketing, building TV brands such as Showcase, HGTV and History Television. He will report to Kathleen Dore, president, TV and radio.
By Staff 
June 7, 2005

CanWest MediaWorks announced yesterday the appointment of Walter Levitt as SVP, marketing. In this newly created post, Levitt will helm all marketing functions for CanWest’s broadcast properties, including brand strategy, PR, on-air promos and advertising. Levitt joins CanWest from Alliance Atlantis Communications, where he was SVP, marketing and creative services. There, Levitt was responsible for all consumer, affiliate and trade marketing, building TV brands such as Showcase, HGTV and History Television. He will report to Kathleen Dore, president, TV and radio.