* 28% of Canadians drink Coke or Diet Coke once a week or more.
* 26% of Canadians drink Pepsi or Diet Pepsi once a week or more.
* Canadian teens 12 to 17 drink more cola than average and show a slight preference for Coke with 38% drinking Coke or Diet Coke once a week or more, and 34% drinking Pepsi or Diet Pepsi once a week or more.
* Pepsi is most popular in the Atlantic Region and Quebec while Coke is more popular in Ontario and the Prairie provinces. Cola drinks in general are not as popular in B.C. as they are in other regions.
* While men are more likely to drink cola than are women, there is no significant preference for Coke over Pepsi or vice versa among the sexes.
* Other than regional preferences there is no significant difference in the demographic makeup of Coke and Pepsi drinkers.
Source: BBM RTS Canada Fall ’03 / Spring ’04
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
