British Columbia adults are very strong community newspaper readers:
* 79% report reading any community newspaper (weekday or weekend) compared to 63% who report reading any daily newspapers (weekday or weekend).
* 27% only read the community paper and not the daily newspaper.
* Exclusive British Columbia community newspaper readers tend to be women 25-34.
When it comes to other media in British Columbia:
* 28% of adults admit they didn’t listen to any radio yesterday.
* 14% report listening to non-commercial CBC stations.
* 44% of adults report watching less than 9.5 hours of television in the past week, which translates to less than an hour and a half a day.
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information. It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
