London-based Marketing Management Analytics (MMA) is set to introduce the first fully integrated marketing ROI service on March 1. Designed to increase a company’s ROMI by over 15% in just the first year, the service, dubbed Avista DSS, can provide a variety of functions including creating customized marketing models, forecasting results and capturing marketing history as well as determining the optimal allocation of marketing dollars across products, marketing tactics and geographies. Avista DSS was developed using MMA’s proprietary models and marketing experience based on 1,000 previous studies and operates using an integrated database of real-time company and syndicated data.
