M2 Universal, MacLaren McCann Canada’s media services division, was named yesterday as Cadbury Adams Canada’s new Media AOR. After launching several big advertising campaigns last year around brands such as Mr. Big, Dentyne Frost Bites and Dentyne Fire, Cadbury Adams is looking to M2 Universal to deliver ‘strong, innovative, strategic results’ in 2005. M2 Universal’s clients include Bacardi, Labatt’s, Motorola and Nestlé.