Lise Watier Cosmétiques is targeting the dress-for-success crowd with a series of beauty trends and makeup application tips on CBC Newsworld’s Fashion File. The Montreal-based company worked with its media management agency Carat Canada and Fashion File to create the series of 13 60-second how-to vignettes. One tip is scheduled to run each week from Jan. 17 to April 15.
Designed to blend seamlessly with the programming, the vignettes mirror the regular Fashion File segments. The segments will direct viewers to the program’s Web site, fashionfile.com, where they can view the tips in real time or click on lisewatier.com to move to the company’s site.
In addition to a banner ad on the Fashion File site, Lise Watier products will be featured in a double-page spread in the March edition of Fashion Magazine and promoted in an e-mail to 20,000 magazine subscribers.
Lise Watier is also taking the CBC Newsworld link in-store to customers through brochures featuring the same content as the vignettes.
