MindShare wins IKEA media account

Burlington, Ont.-based Ikea Canada has named MindShare Canada, of Toronto, agency of record for its Canadian media planning and implementation. The assignment was previously held by Carat. IKEA has 11 Canadian locations, as well as catalogues and the IKEA.ca Web site. It has been increasing its 'significant' investments in Canadian media to support its growing Canadian customer base. Brian Fitzpatrick, managing partner of MindShare Canada, will be leading the team on the account.
MindShare Canada's other clients include Tim Hortons, 20th Century Fox and Gillette. It is part of GroupM, the company created by WPP to represent its consolidated media investment management interests.
By Staff 
January 11, 2005

Burlington, Ont.-based Ikea Canada has named MindShare Canada, of Toronto, agency of record for its Canadian media planning and implementation. The assignment was previously held by Carat. IKEA has 11 Canadian locations, as well as catalogues and the IKEA.ca Web site. It has been increasing its ‘significant’ investments in Canadian media to support its growing Canadian customer base. Brian Fitzpatrick, managing partner of MindShare Canada, will be leading the team on the account.

MindShare Canada’s other clients include Tim Hortons, 20th Century Fox and Gillette. It is part of GroupM, the company created by WPP to represent its consolidated media investment management interests.