Genesis goes to Town

Town Shoes has named Toronto-based Genesis Media for media planning, media buying, database marketing, geo-marketing and distribution management duties. The remit covers the Toronto-based co's two retail chains, Town Shoes and The Shoe Company. Former media planner and buyer was Toronto-based Carat.
The two chains spent approximately $3 million in 2004.
By Staff 
December 14, 2004

Town Shoes has named Toronto-based Genesis Media for media planning, media buying, database marketing, geo-marketing and distribution management duties. The remit covers the Toronto-based co’s two retail chains, Town Shoes and The Shoe Company. Former media planner and buyer was Toronto-based Carat.

The two chains spent approximately $3 million in 2004.